Marketing & Public Relations Department

Department of Marketing and Public Relations

Moberly Area Community College’s (MACC’s) Marketing and Public Relations Department is responsible for promoting the college, its brand, and its resources to the community at large, in alignment with the college’s strategic plan. MACC’s Department of Marketing and Public Relations promotes and communicates the college’s strategic mission by managing marketing and public relations efforts. Our role is to promote student success, present a consistent look and message for the college, and maintain a positive image for our students and the communities in our service area. 

College Branding

It is the responsibility of the department to develop and implement the College’s overall brand strategy in accordance with the College’s Strategic Plan, including the branding of the College’s Athletics Department. MACC’s official colors, logos, and fonts are all supportive of its identity. These elements encourage audience engagement and provide a familiar visual relationship between the college and its audiences. 

Athletic Department Branding

As part of MACC’s Marketing and Public Relations Department, the department designs and produces marketing materials to increase awareness and interest in the college’s intercollegiate sports teams, coaches, and events. The coaching staff can access a variety of “personal” social media accounts created by MACC’s Marketing Department. Examples include Facebook, Instagram, Twitter, and YouTube. It is the responsibility of all who have access to these accounts to follow social media best practices as stated in the policy handbook.

Our Services

Moberly Area Community College’s Marketing and Public Relations team creates and executes strategies that are clear, consistent, and engaging. By maintaining a positive brand image, we promote awareness, understanding, and support among MACC students, faculty, alumni, donors, and other members of the community. Besides promoting enrollment in the college in general and awareness in our communities, we provide professional marketing and creative services to help individual departments and programs promote their classes and events.  

Studio 255

Every creative, marketing and website project goes through a workflow involving Studio 255, College Communications, and you, the client. To facilitate a successful project, an overview of the process for creative projects, as well as timelines for projects completed at various output options, follows. 

Our services include, but are not limited to:

• Studio255 – Creative services room located on the MACC-Moberly campus in Room 249.

• Marketing and Advertising

• Graphic Design

• Social Media – Facebook, Instagram, YouTube

• Public Relations – Press Releases, Media Events, Community Engagement

• Website – Page Updates, Maintenance, Training

  Fundraising through MACC’s Foundation, Inc., requires approval from the president.

Once you submit your creative project request:

• Studio 255 will base its timeline on your provided due date and will notify you about the feasibility if we have concerns.

Here are some potential milestone dates for your project:

1. Text/Content due: Latest date for the Design Center to receive the content you are providing.

2. 1st Proof: Approximate date we will have a sample ready to be proofed by you.

3. Print/Approval date: Date the project needs to go into production to be able to be finished on time.

4. Delivery/Mail Date: When the finished products will be ready for you to pick up.

Proofing

A department representative will provide you with a proof, or sample, for your approval prior to beginning production. Here’s your chance to make sure everything is correct, and the piece looks as it should. In some cases, we may have multiple options for you to choose from.

As a result of the volume of work and the many technical details involved, we depend on you to fact-check and verify all text content. A proofing process can go through multiple rounds, but ideally, it should only take two. A job that requires a large number of proofs will take longer to complete, so the earlier a job can move forward, the better.

Editing

All materials that go off campus or are seen by over 50 people should be reviewed and approved by the department director of the requestor. Reviewers should check for grammar, spelling, and consistency with MACC’s messaging and branding. This is the last step before a job goes into production.

Pickup

When your job is ready, we will notify you. If you need your items delivered to you, let us know and we can arrange it with campus mail.