MACC marketing students had the pleasure of hearing from the founder of Spike Ball. Spike Ball is a sport featured on Shark Tank and one of the fastest growing sports in the world. It is on the way to becoming an Olympic sport. Chris Ruder shared his humble beginnings of finding a sport that was dead and not marketed. He loved the game so he decided after years of playing it to give it a go.
Chris talked to the students about the challenges of protecting a patent and the value of protecting your brand and image. He expressed his unbelievable growth over Covid and the huge inventory challenges facing him and many other companies heading into a weak economy.
Chris agreed to allow the MACC spring 2023 marketing class to pitch him ideas to grow Spike Ball further. The 2022 class did something similar with the Savannah Bananas baseball team. The class looks forward to the challenge.
Article by: William King