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Marketing Management

Course Descriptions

MKT 105 Principles of Marketing 3-0-3
This course deals with the structure of the marketing system, considering the four elements of marketing: product, price, place, and promotion. Students will explore marketing as a business activity directed at satisfying the needs and wants of potential customers through the exchange process. Students will also be introduced to e-business technology and distribution systems.

MKT 110 Advertising 3-0-3
This course is an introduction to advertising principles and strategies. It explores the importance of integrated marketing communication and how it impacts advertising, marketing research, and media planning. The course employs a hands-on approach to the advertising campaign and stresses the utilization of marketing research for the development of creative concepts and strategy. Emphasis is placed on problem solving and the production of copy and visuals as well as the refinement of presentation skills. This is a project-intensive course. (SP)