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Marketing Management
Course DescriptionsMKT 105 Principles of Marketing 3-0-3 This is a basic course on the principles, practices, and processes required to move commodities from the producer to the consumer. (FA) MKT 110 Advertising 3-0-3 Advertising is a course in selecting and utilizing advertising media and in the techniques of layout construction, copywriting, and evaluation of results. Prerequisite: MKT 105. (SP) MKT 205 Salesmanship 3-0-3 Salesmanship is a study of proper sales techniques for presenting merchandise to wholesalers, retailers, and consumers as well as closing the sale. The course also addresses methods of organization, training, and management of the sales force. Prerequisite: SPK 101 or instructor approval. (IN) MKT 206 Retailing 3-0-3 Retailing is a study of the general principles of retail store operations, which includes organization, location, buying, pricing, sales promotion, customer service, and inventory control. Prerequisites: BUS 112 and MKT 105. (IN) MKT 250 Entrepreneurship 3-0-3 This course examines the role of the entrepreneur in the economy. Participants study the rewards and challenges of entrepreneurship from conception of the idea through marketing, customer identification, and financing to management practices necessary for success. Students will complete and present a fully developed business plan. Prerequisite: Instructor approval. (IN) MKT 295 Marketing/Management Internship 0-(6-18)-(2-6) This course is designed to provide students real-life work experiences through on-the-job training with a field-related cooperating employer in the student's declared major. Students will be supervised by the business/industry sponsor and report to the Director of Career and Technical Programs or assigned faculty member. The position may be paid or unpaid. Students must complete a minimum of 45 contact hours per credit hour per semester. Course is variable credits and may be repeated for up to 6 credit hours. Students taking this course in place of employment Seminar must complete a short resume/interview workshop. Prerequisites: Minimum 30 credit hours in program of study, 2.5 GPA, and approval from the Dean of Career and Technical Education or Director of Career and Technical Programs. Exceptions may be considered by the Dean of Career and Technical Education or Director of Career and Technical Programs. (FA, SP, SU) MKT 299 Special Studies in Marketing/Management (1 to 6)-0-(1 to 6) This course will consist of specialized study in areas of the department, which are not covered in-depth in courses already offered. Students may take no more than 6 credit hours of special studies courses in any one discipline. (IN) |
