Marketing & Management

Marketing managers plan and implement business marketing strategies and techniques that effectively promote a company’s products and services. Professionals in this industry are responsible for outreach to business prospects and for persuading them to purchase the company’s goods. Successful marketing and management team members should have a combination of a good academic education as well as specialized training, including postsecondary education if possible.(US DoL)

If you are interested in beginning a career in sales or marketing, but want to work in a management or supervisory capacity, then an associate degree in Marketing/Management may be just what you are looking for.

 

Program Information

The MACC associate of applied science degree in Marketing and Management prepares graduates to work in a variety of occupations such as: marketing and sales managers, sales representative, advertising and promotions, public relations, and more. MACC is an active member in Delta Epsilon Chi and has won several state and national awards. MACC also offers a certificate option in marketing.

The specialized curriculum is designed to give graduates a sound base of skills in marketing, management, business, advertising, accounting, business law, and the soft skill necessary to work in many of the vast employment opportunities that exist in this industry.

 

Skills Desired for Employment

Skills important to someone entering a marketing/management career may include the following:

  • Decision-making business skills
  • Business leadership skills
  • Computer and software skills
  • Business management skills
  • Creative skills
  • Display and presentation skills
  • Strategy-building skills
  • Marketing skills
  • Selling skills
  • Advertising skills
  • Communication skills (oral & written)
Marketing management positions should grow at a healthy rate, according to the Bureau of Labor Statistics, which estimates that, at least through 2016, the field should grow faster than average.